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The Klue brand was founded in 2019 by Aysen, previously a fashion buyer for leading edge retailers such as Harvey Nichols and Galeries Lafayette.

Aysen always dreamed of creating her own brand based on daily essentials, respecting the values of slow-fashion, providing good quality to ensure durability, offering organic cotton to be both eco- friendly and sustainable. Then Aysen met Kevin in Istanbul, just after the launch of her first production, and they decided to join forces; Kevin bringing sales, visual and web skills to the table, with Aysen bringing her previous experience in retail business and production.

As for the name Klue, it is their interpretation of the word clue. For Aysen & Kevin it is the colourful socks you wear that give a hint about your mood, your personality; it is just a small clue given, while you are expressing yourself via minimal colourful Klue touch.

Both Aysen & Kevin share a love of minimalist, chic, sharp details in an outfit with good quality items and colours and thus the true Klue DNA was born.