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NAAAIS was founded by Olav van Lede in 2020 after the home of a friend partly burnt down when an overheated charger caught fire in the bedroom. Prompted by this to buy a protective fire blanket he that he could not find anything suitable to fit his interior. Olav and his partner Lousanne then set about designing attractive fire blankets themselves; fully approved fire blankets that do not scream ‘DANGER’ but that actually look good and fit in every surrounding encouraging people to invest in fire preventation products.

At NAAAIS they believe that beautiful, high-quality products with added value can (and must) be made in an honest and sustainable way. With every decision they make they look at the impact they have and the contribution they can make to make everyday life better. Not only for themselves but for the whole chain; design for a better world. For that reason, they only work with factories that are BSCI, ISO 9001 and ISO 14001 certified; factories that meet all regulatory requirements and look after their workers and the environment.